Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers!
You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results.
If you seek to increase your site traffic and convert more leads to actual customers, it’s high time that you heed Google’s call to go mobile-friendly. Now is your chance to rank on Google Mobile Searches through “Google Mice” compliance!
What is a Mobile-Friendly Website?
Studies have shown that there are now more mobile Internet users than desktop users, making it more important than ever for businesses to have a mobile-friendly website in place.
There are many elements that make up a mobile-friendly website:
- Texts are NOT too small to read
- Links are NOT too close together
- Images and videos are scalable; videos are playable
- Mobile viewport is set
A Mobile-Friendly Website is Built on a Responsive Web Design Framework
Responsive Web Design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code.
Having a Responsive Web Design means that your website responds to, or adjusts simultaneously to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.
The key features of a Responsive Web Design are the following:
- Flexible grid
- Flexible image
- CS3 media queries and screen resolution
Why Go with a Mobile-Friendly Website?
If your website doesn’t load properly on devices like smartphones or tablets, your potential customers won’t be able to learn more about your products and services and buy from you. eMarketer reveals that the number of smartphone users worldwide is bound to surpass 2 billion in 2016. By 2018, the number will rise to almost 3 billion.
The message is simple: Your website must be mobile-friendly or a huge number of your visitors or potential customers will bounce off your website!
Mobile Internet Users have Outnumbered Desktop Internet Users
Let’s face it: In today’s world, we are doing almost everything on mobile. Year after year, there is a stable increase in the number of people who use mobile Internet instead of desktop.
According to a report by comScore, the number of mobile-only Internet users has already surpassed the number of desktop-only users. Indeed, you cannot simply ignore the ever-growing number of mobile users when marketing your products and services. You need to find a way to cater to their needs. You need to build a mobile-friendly website for your business.